Content Creation
I would be lying if I said I didn’t enjoy creating some video content. As a teenager I always enjoyed creating skits and short films, both in and out of film class at college. Pairing this with my background of acting during my teen years, video content somewhat became a staple of my time at KLEKT, from ideation to filming, starring in and editing.
As lead content creator throughout my time at KLEKT, I was fortunate enough have the platform to create amazing content which has propelled the brand to be one of the lead content drivers in that field.
Youtube
I spearheaded KLEKT’s youtube channel from 200 subscribers to 14,000 in under 6 months (2020). This growth was driven organically by conceptualising content to produce, star in and edit. In our original series ‘Real vs Fake’, I played Dr Klekt, a sneaker enthusiast who educated and entertained the audience through comparing legitimate and fake sneakers. This content series of Real vs Fake is still created to this day.
Tik Tok
Since Klekt entered the world that is TikTok & Instagram Reels, I have produced, starred in and edited countless short skits and promotional videos for these platforms. I have jumped on specific trends that correlate with the brands values and cultural position and in turn have accumulated well over
15+ million organic views cross platform (2020-2022)