Creative Direction

At KLEKT I was creative director for our photography shoots. The ‘Supreme Edit’ below was one of my most successful projects over my time at KLEKT. As art director and content creator for this, I worked alongside photographers to document the supreme culture on drop day throughout London. We engaged with influencers who were huge in the streetwear scene on social media and I even stepped in on occasion. This was a huge success and at the time, our leading piece of content across all socials, bringing in thousands of followers and engagement but more importantly it boosted the brands integrity in streetwear culture and we became one of the leading names in the European resell market.

Through simple use of composition, colour grading and of course the product and the environment, these pictures (and many more) helped transcend our visual presence online, all of which are still visible across social media, internet forums, websites etc…

See if you can spot me in any of the pictures… I needed some for Instagram didn’t I.